How to Create Viral Pinterest Pins in 2 Simple Steps

One of my “infographic” pins that went viral.

Today I’m going to show you the simple, 2 step system that I use to create viral Pinterest pins.

This system works even if you have zero graphic design skills and even if you can’t create an attractive Pinterest pin to save your life.

If you don’t believe me, just take a look at one of my pins that went viral:

I literally just put black text on a white background.

That was the extent of my creativity.

Want to know the best part?

You can simply repeat this 2 step system over and over again to continuously create new pins that have a good chance of going viral.

Or, because this is such an easy and repeatable system, you can outsource the entire process (like I did).

Here are the 2 steps in a nutshell:

Step 1: Find a popular Pinterest pin in your niche with 1,000+ repins that’s NOT an “infographic”, but you think could be turned into one.

Step 2: Create an “infographic” version of the popular pin you found.

That’s it. That’s the entire strategy.

The reason this strategy works is because:

  • With all else being equal, an infographic pin will get more repins than a pin that is not an infographic.
  • If a pin managed to get 1,000+ repins without being an infographic, then it stands to reason that an infographic version of the exact same pin will do even better.
  • We’re not creating pins that we think or hope might be popular ? we’re using actual data and creating a better version of a pin that has already proven itself to be popular on Pinterest.

Step 1: Find a popular Pinterest pin in your niche with 1,000+ repins that’s NOT an “infographic”, but you think could be turned into one.

“Good artists copy, great artists steal.” ? Steve Jobs

No, I’m not suggesting that you copy or steal someone’s Pinterest pin.

That would be wrong (not to mention illegal).

But here’s the deal:

You may think you have a brilliant, never before thought of idea ? and maybe you do.

But if you want to significantly increase the chances of your pins going viral, and if you want a repeatable system that you can use over and over again:

Don’t try to re-invent the wheel.

Do some research and identify pins in your niche that have already proven to be popular, and then make better versions of those pins.

The easiest way to find popular pins is by using a tool called Sorting Social ($7/mo).

With Sorting Social, you simply enter a keyword that you want to search for on Pinterest, and you can then sort the search results by highest to lowest repins:

Sorting Social let’s you search Pinterest for any keyword, and then sort the results by the number of saves/repins.

It’s a great tool, I personally use it, and in my opinion it’s totally worth the $7/mo.

If you do decide to use Sorting Social, please use my special referral link ? I’ll get a small commission at no additional cost to you, which helps support this blog.

I recommend searching for broad keywords.

For example, if you have a personal finance blog, try searching for keywords like:

debt
retirement
saving
money

If you want to go the 100% free route, you can just search for a keyword on Pinterest and start clicking on different pins to see how many repins they have, and keep going until you find a pin that meets the criteria.

Once you’ve found a popular pin that you think could be made into an infographic, it’s time for:

Step 2: Create an “infographic” version of the popular pin you found.

On the left is a popular pin I found, and on the right is my “infographic”.

I’m using the term “infographic” loosely here, because in many cases, all you need to make a viral pin is black text on a white background (no graphics necessary).

The reason that infographic pins work so well on Pinterest is because you’re providing the valuable information in the actual pin itself.

People don’t have to go to your website in order to know if your content is worth saving to one of their boards.

I know this sounds counter-intuitive, because the whole point is to get more traffic to your website, right?

But here’s the reality:

  • A good number of people will still click-through to your website.
  • You will get more Pinterest followers.
  • These viral infographic pins can help give more exposure to your other (non-infographic) pins.

Ready to create your “infographic” pin?

The easiest way to create your “infographic” pin is using Canva.com (they have a free plan).

After you create your free account, click on the “Use custom dimensions” button in the upper right-hand corner of the page:

Then enter 564 x 1184 px for the custom dimensions:

Why 564 x 1184 pixels?

Because that’s the absolute largest size you can make your pin without it getting “cut off” in the Pinterest feed.

This means your pin will be taking up the maximum amount of screen “real estate” in the Pinterest feed as possible.

Note: You should always use 564 px for the width of your pin, but you should make your pin shorter than 1184 px if you have extra space left over in your pin that you can’t make good use of ? don’t use the maximum allowed height just because you can.

Make the text on your “infographic” pin as large as possible:

According to Pinterest, 80% of its users access Pinterest through a mobile device.

This means the text on your pins needs to be large enough so people scrolling through their Pinterest feed on their phone can easily read the text on your pin without having to zoom in.

I created an “infographic” pin and I put it on Pinterest ? now what?

Create another infographic pin.

And another.

And another.

Eventually things should start to snowball on their own.

You can also try running some Pinterest ads to help get some initial traction, especially if your Pinterest account is brand new, but if your Pinterest profile already gets a decent amount of monthly viewers, or if you’re more patient than I am and you just keep posting good, viral-worthy pins, things should start snowballing on their own.

Here’s a screenshot from my Tailwind account showing the total number of repins in the past 30 days:

Tailwind: Past 30 days

This was a new Pinterest account, and I did run some Pinterest ads, but now my pins are starting to spread around like crazy on their own.

I have more than 200 “infographic” style pins to my account so I’m excited to see how far this will go:

I told you didn’t need to have any design skills. 😉

If you’re thinking about running Pinterest ads, make sure you read my post on How to Get $0.02 Clicks Using Pinterest Ads.

If you have any questions or comments, please leave a comment below and I?ll reply. 🙂

Comments

  1. Could I use this as an affiliate marketing program with pins that pay commission?

    1. Author

      Hi Jage! You probably could, but I’ve never tried it so I’m not sure how well it would work. I would strongly recommend linking to your own website if at all possible, and from there sending them through your affiliate link. That way you are building an asset for yourself, rather than for someone else.

  2. Thanks John, for the great information! I’m new to blogging & just set up my business Pinterest account. Thank you!!

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